AI can help you work more efficiently, improve creative processes and automate routine tasks. You don't need any prior knowledge - with the following steps, you can integrate AI into your everyday work in a simple and practical way.
1. Understand what AI is and where it is usedBefore you use AI, it helps to understand what areas of application there are and how it can make your everyday work easier.
✅ Find out about the basics of AI and its areas of application
- AI can generate text, create images, analyze data and even produce videos.
- In marketing & communication, AI is often used for content creation, social media posts or automation.
- Companies use AI to optimize processes and make better use of customer data.
This blog article is a good introduction:
What can AI do & how can it help you?✅ Think about which tasks you could do more easily with AI
- Do you often need social media texts or product descriptions? → Text AI helps!
- Do you work with lots of images? → AI can generate creative graphics.
- Does your company already use AI tools? If yes, explore them first.
2. start with internal training & resourcesBefore using external tools or courses, find out what AI initiatives your company already offers.
✅ Find out about in-house AI training & workshops
- Are there introductory courses or knowledge sessions on AI?
- Are there internal guidelines on the use of AI tools?
✅ Exchange ideas with colleagues who already use AI
- Ask about best practices and use cases in the company.
- If your team is not yet using AI, suggest an introduction.
3. try out the first AI tools
The best way to understand AI is to test it in practice. These tools are easy to use:
📝 Text creation & content optimization → ChatGPT
- Creates blog articles, social media texts & emails
- Can improve and summarize content
🎨 Image generation for marketing & design → DALL-E / Midjourney
- Creates AI-generated images for campaigns & presentations
🎬 Video AI for clips & presentations → Synthesia / Runway
- Generates automated videos for marketing or training
✅ Test tools and try out simple use cases
✅ Give clear instructions ("prompts") and vary them to get the best result
💡 Tip: Save good prompts to reuse them later.
4. Understand how you can specifically control AI (prompting)It is important to write good input ("prompts") so that AI tools give you the best results.
✅ Test different types of prompts:
- Giving clear instructions: "Write a short, professional LinkedIn post about sustainable packaging."
- Assign roles: "You are a marketing expert. Create a social media post for a new product line."
- Define format: "Give me a list of 3 key benefits of AI in marketing."
✅ Use internal resources or training on prompting if available5. Stay curious & keep developing your AI knowledgeAI is constantly changing - regular small learning steps will help you stay on the ball.
✅ Use internal company updates, workshops or short learning sessions
✅ Read blog articles regularly or follow AI newsletters for beginners
✅ Set small learning goals to better understand AI
💡 Tip: Learn in small steps - you don't have to be able to do everything at once!